Tagline: Controversy ensues when four MBA students create and launch a new religion on campus.
To graduate from their MBA program, four business school students are tasked to create an innovative new business. After much contemplation, they decide that the best business is 'Religion' and they create and launch a new religion, "SOUL+". At first, everyone thinks it's a joke, but SOUL+ starts to garner lots of attention with many students on campus and it quickly becomes a profitable business. Several of the alumni donors take offense to this new religion claiming that it makes a mockery of existing religions and they put pressure on the University administration to order the students to terminate it. But the students fight back with their 1st amendment rights to practice whatever religion they choose. Controversy ensues when the students must choose between dropping SOUL+ or graduating from their MBA program.